Privacy Policy

 ​This privacy policy outlines how we will meet the requirements of relevant legislation to protect your personal data, including what we will do to protect your personal information, and how we will use it within our business.
Thank you for trusting us with your personal information. If you have any queries, do please get in touch with us.

By providing us with your information you confirm that you are over 16 years of age.
Adventure Shetland (referred to as "we", "us" or "our" in this privacy notice) is the data controller and as such is responsible for your personal data.

1. Introduction
This notice informs you of our policy regarding all information we hold and record about you. It sets out the conditions under which we may process any personal information that you provide to us. It covers information that could identify you ("personal information") and information that could not identify you. In the context of the law "process" means to collect, store, transfer, use or otherwise act on information.

We take the protection of your privacy and confidentiality seriously. We understand that all visitors to our website are entitled to trust that their personal information will not be used for any purpose unintended by them, and will not accidentally be transferred to a third party.

We undertake to preserve the confidentiality of all information you provide to us, and trust that you reciprocate.
It is very important that the information we hold about you is accurate and up to date. Please let us know if at any time your personal information changes by emailing us.

Our policy complies with UK law including the requirements of General Data Protection Regulations and Privacy and Electronic Communications Regulations (PECR).

2. Who we are
www.adventureshetland.com is operated by Jon Pulley of Adventure Shetland

Legal name: Adventure Shetland
Email address: jon@adventureshetland.com
Postal address: Adventure Shetland, Punds, Upper Sound, Lerwick, Shetland, ZE1 0SU

3. How we process information about you
The law requires that we process personal information under one of six defined bases and to notify you of the basis for each category. If a basis on which we process your personal information is no longer relevant then we shall immediately stop processing your data.

If the basis changes then, if required by law, we shall notify you of the change and of any new basis under which we have determined that we can continue to process your information.

4. Information we process as a contractual obligation
When you contact us about a service we provide as part of our business, create an account on our website (buy a product or service from us, or otherwise agree to our terms and conditions) a contract is formed between you and us. Any processing of information that may lead to a contract - e.g. contacting us to enquire about a service or product - is also processed in this way as it may lead to a contractual obligation.

In order to carry out our obligations under that contract we must process the information you give us. Some of this information may be personal information.

We may use it in order to:

• verify your identity for security purposes
• sell products to you
• provide you with our services
• provide you with suggestions and advice on products, services and how to obtain the most from using our website

We process this information on the basis there is a contract between you and us, or that you have requested we use the information before we enter into a legal contract.

Additionally, we may aggregate this information in a general way and use it to provide information to monitor our performance with respect to a particular service we provide. If we use it for this purpose, you as an individual are not personally identifiable.

5. Information we process with your consent
​Through certain actions when there is no contractual relationship between us, such as when you browse our website or ask us to provide you with more information about our business, products or services, you are providing your consent to us to process information that may be personal information.

Wherever possible, we aim to obtain your explicit consent to process this information.
Sometimes you might give your consent implicitly, such as when you send us a message by email to which you would reasonably expect us to reply.

Except where you have consented to our use of your information for a specific purpose, we do not use your information in any way that would identify you personally. We may aggregate it in a general way and use it to provide information, for example to monitor the performance of a particular page on our website.

We continue to process your information on this basis until you withdraw your consent or it can be reasonably assumed that your consent no longer exists.

You may withdraw your consent at any time by instructing us, or by choosing to unsubscribe from emails that we may send you.

6. Information we process for the purposes of legitimate interests
We may process information on the basis there is a legitimate interest, either to you or to us, in doing so. Where we process your information on this basis, we do so after having given careful consideration to:

• whether the same objective could be achieved through other means
• whether processing (or not processing) might cause you harm
• whether you would expect us to process your data, and whether you would consider it reasonable to do so.
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​For example, we may process your data on this basis for the purposes of:

• record-keeping for the proper and necessary administration of our organisation/business
• responding to unsolicited communication from you to which we believe you would expect a response
• protecting and asserting the legal rights of any party
• insuring against or obtaining professional advice that is required to manage organisational/business risk
• protecting your interests where we believe we have a duty to do so.

7. Information we process because we have a legal obligation
We are subject to the law like everyone else. Sometimes, we must process your information in order to comply with a statutory obligation, such as HMRC tax or insurance obligations.

We may be required to give information to legal authorities if they request it or if they have the proper authorisation such as a search warrant or court order. This may include your personal information.

8. Sending a message via our website or contacting our support team
When you contact us, whether by telephone, through our website or by email, we collect the data you have given to us in order to reply with the information you need.

We record your request and our reply in order to increase the efficiency of our business.

We keep personally identifiable information associated with your message, such as your name and email address so as to be able to track our communications with you to provide a high quality service.

9. Complaints regarding content on our website
If you complain about any of the content on our website, we shall investigate your complaint.
If we feel it is justified or if we believe the law requires us to do so, we shall remove the content while we investigate.

10. Complaints received about our business
If we receive a complaint, we record all the information you have given to us. We use that information to resolve your complaint.
If your complaint reasonably requires us to contact another party, we may decide to give that party some of the information contained in your complaint. We do this as infrequently as possible, but it is a matter for our sole discretion as to whether we do give information, and if we do, what that information is.

We may also compile statistics showing information obtained from this source to assess the level of service we provide, but not in a way that could identify you or any other person.

Use of information we collect through automated systems when you visit our website

11. Cookies and Local Storage
Cookies are small text files that are placed on your computer's hard drive by your web browser when you visit any website. They allow information gathered on one web page to be stored until it is needed for use on another, allowing a website to provide you with a personalised experience and the website owner with statistics about how you use the website so that it can be improved.
Some cookies may last for a defined period of time, such as one day or until you close your browser. Others last indefinitely.
Our website uses cookies. They are placed by software that operates on our servers, and by software operated by third parties whose services we use.

Some examples of how cookies may be used:

• to track how you use our website
• to record what is held in a shopping basket
• to record whether you have seen specific messages we display on our website
• to record your answers to surveys and questionnaires on our site while you complete them.

12. Personal identifiers from your browsing activity
Requests by your web browser to our servers for web pages and other content on our website are recorded.

We record information such as your geographical location, your Internet service provider and your IP address. We also record information about the software you are using to browse our website, such as the type of computer or device and the screen resolution.

We use this information in aggregate to assess webpage popularity and server performance.
If combined with other information we know about you from previous visits, the data possibly could be used to identify you personally, even if you are not signed in to our website.

Disclosure and sharing of your information

13. Information we obtain from third parties
Although we do not disclose your personal information to any third party (except as set out in this notice), we sometimes receive data that is indirectly made up from your personal information from third parties whose services we use. No such information is personally identifiable to you.

14. Service Providers
We may use third-party service providers to process and store your data.

Access to your own information

16. Your Rights
You have the right to ask us not to process your personal information for marketing purposes. If you do not wish to receive further communication from us, please contact us.

17. Access to your personal information
To obtain a copy of any information that is not provided on our website you may send us a request at jon@adventureshetland.com After receiving the request, we will confirm we have received your request and will provide you with the information within the 28-day period required.

18. Removal of your information
If you wish us to remove personally identifiable information from our website, you may contact us at jon@adventureshetland.com This may limit the service we can provide to you.

19. Verification of your information
When we receive any request to access, edit or delete personal identifiable information we shall first take reasonable steps to verify your identity before granting you access or otherwise taking any action. This is important to safeguard your information.

Other matters

20. Links
When you click on links on our website, they may direct you away from our site. We are not responsible for the privacy practices of other sites and encourage you to read their privacy statements.

21. Use of site by children
We do not sell products or provide services for purchase by children, nor do we market to children.
If you are under 18, you may use our website only with consent from a parent or guardian.

23. How you can complain
If you are not happy with our privacy policy or if have any complaint then you should contact us.
If a dispute is not settled then we hope you will agree to attempt to resolve it by engaging in good faith with us in a process of mediation or arbitration.
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If you are in any way dissatisfied about how we process your personal information, you have a right to lodge a complaint with the Information Commissioner's Office. This can be done at https://ico.org.uk/concerns/

24. Retention period for personal data
Except as otherwise mentioned in this privacy notice, we keep your personal information only for as long as required by us:

• to provide you with the services you have requested;
• to comply with other law, including for the period demanded by our tax authorities;
• to support a claim or defence in court.

25. Compliance with the law
Our privacy policy has been compiled so as to comply with the law of every country or legal jurisdiction in which we aim to do business. If you think it fails to satisfy the law of your jurisdiction, we should like to hear from you. It is your choice as to whether you wish to use our website.

26. Review of this privacy policy
We will update this privacy notice from time to time as necessary. The terms that apply to you are those outlined here on our website on the day you use our website. If you have any questions regarding our privacy policy, please contact us.

27. Further information on General Data Protection Regulations
For up to date information on your rights under the General Data Protection Regulations, please check the website of the Information Commissioner: ico.org.uk.